Pitchfork x OkCupid
Pitchfork, the most trusted voice in music, puts on music festival every year in Chicago, IL. As a sponsor, OkCupid set up a full-scale digital integration with the festival, where festival-goers could connect within the Pitchfork app using OkCupid’s matching system.
As lead copywriter, I worked with the marketing lead and design lead to create all assets, leaning into Pitchfork’s brand cache and OkCupid’s cheeky tone. This partnership involved multiple elements: an in-app UX integration where OkCupid was integrated into the Pitchfork Music Festival App, an on-site OOH photo experience, plus an IG sweeps, CRM series, and merch.
Number visitors tracked: 3,650 | Average Time Spent: 12 minutes | Percentage Repeat Visitors: 23% | 200k+ social impressions | 16% email open rate | 40 new app signups
Press: TimeOut's Five Best Things We Saw on Sunday at Pitchfork Music Festival
