Pitchfork x OkCupid

The Pitchfork community is full of savvy music listeners. The OkCupid community is fully of savvy music listeners. That's why in July 2017, we launched a full-scale digital integration with Chicago's legendary Pitchfork Music Festival.

This partnership involved two parts: an in-app integration where OkCupid was integrated into the Pitchfork Music Festival App, and an on-site photo experience.

My role: Lead copywriter

Press: TimeOut's Five Best Things We Saw on Sunday at Pitchfork Music Festival

Pitchfork.com ads

okc-yoshimura-halfpage.gif
okc-makeout-square.gif
mix-okc-billboard.gif
highfive-okc-mobile.gif
concert-okc-leaderboard.gif

Ticket ads

pitchfork-ticket.png

In-app Integration

IMG_4123.PNG
IMG_4124.PNG
Match%-Logo-Alt.png

Festival Activation: Feel Good Tent Polaroid Experience

IMG_0573.jpg
Photo Jul 15, 6 58 25 PM.jpg
Photo Jul 14, 3 52 14 PM.jpg
Photo Jul 14, 1 09 15 PM.jpg
IMG_4368.JPG

Other Assets

Email, social sweep sakes, Instagram lead-up, product merch, email photo booth capture

Results

Number visitors tracked: 3,650

Average Time Spent: 12 minutes

Percentage Repeat Visitors: 23%

200k+ social impressions

16% email open rate

Organic press pickup (TimeOut)

40 new app signups