Walgreens Health Corner

My team at VMLY&R helped develop the voice, tone, and launch assets for Walgreen’s new in-store clinic pilot program, Health Corner. Different than MinuteClinics, Health Corners acts as a connective tissue to help patients stay on track between doctor’s visits.

Audience was 65+ medicare members on the Clover Health medical plan in New Jersey.

Due to the pilot program success, it has since expanded to more states and insurers, including Blue Shield of California, Buckeye Health in Ohio, and areas in the U.S. known as “health-care deserts.”

Assets involved direct mailers, emails, in-store collateral and paid social.

Direct mailers