Bark and BarkBox

A leading global omnichannel dog brand with a mission to make all dogs happy, reaching over 1.8 million dogs per month from subscriptions alone. Major retail partners include Target, Amazon, Walmart, and Chewy. Partnerships include some of the largest IPs in the world, from Harry Potter to Crocs to Dunkin’.

As a freelance senior copywriter at Bark for 8 years, I have worked across almost all Bark and BarkBox verticals, developing brand and marketing content across product naming, partnerships and IPs, e-commerce, CRM/lifecycle marketing, OOH, CRM, paid media, packaging, and Amazon marketplace.

Select projects below.

Bark x Crocs

In 2025, Bark launched a partnership with the beloved shoe brand Crocs to create Crocs dog shoes, which has since expanded into a line of toys and accessories.

As the lead retail copywriter, I wrote assets for launch, creating delightful moments across every touchpoint that merge both the Bark and Crocs unique voices while remaining authentic to both brands.

Upon launch, the booties sold out immediately while also driving thousands of purchases, new subscriptions and waitlist signups.

Super Chewer Out-Of-Home

Super Chewer is Bark’s toy line for dogs that play harder, featuring durable toys and materials that withstand strong jaws.

To reach more new subscribers for Super Chewer, I created an OOH campaign centered around the unboxing experience. The aim was to showcase the breadth of toys and quality while driving awareness around subscriptions.

Note: This campaign was never launched! Bummer.