OkCupid: Halloween Report promotion
My first assignment at OkCupid was writing all copy (creative, social and email) for a Halloween-themed dating report. As OkCupid's Twitter account hadn't been a true extension of the irreverent, humorous yet intellectual brand voice preceding my hiring, this was a success for the brand's position in social media.
OkCupid: Year In Review promotion
For OkCupid's 2015 Year In Review (we coined it The Hangover), we supported the promotion with photo tweets including some interesting, click-worthy bits of data.
OkCupid Facebook
A few examples of the types of Facebook posts I've written for OkCupid.