Samsung x Best Buy (Samsung Retail Mode)

Samsung needed a way for consumers to engage with their products in point of sale environments.

Because Best Buy employees of earlier days are virtually gone, we introduced the Samsung Virtual Host - a friendly guide who excites, educates and guides customers through the floodlight features of Samsung devices. As scriptwriter and copywriter, I wrote the interactive videos for a series of Samsung phones including the Note, Gear and Tablet devices.

To date, people have engaged in over 30,492,385 sessions with the virtual host in Best Buys and other carrier stores (AT&T, Verizon, etc.) around the country.

The video is a youtube version of this interactive video. To experience the actual format, just go to a Best Buy.