Pitchfork x OkCupid
The Pitchfork community is full of savvy music listeners. The OkCupid community is fully of savvy music listeners. That's why in July 2017, we launched a full-scale digital integration with Chicago's legendary Pitchfork Music Festival.
This partnership involved two parts: an in-app integration where OkCupid was integrated into the Pitchfork Music Festival App, and an on-site photo experience.
My role: Lead copywriter
Festival Activation: Feel Good Tent Polaroid Experience
Email, social sweep sakes, Instagram lead-up, product merch, email photo booth capture
Number visitors tracked: 3,650
Average Time Spent: 12 minutes
Percentage Repeat Visitors: 23%
200k+ social impressions
16% email open rate
Organic press pickup (TimeOut)
40 new app signups