OkCupid 2018 DTF campaign

In 2017, OkCupid, one of the largest dating apps in the world, was faced with a predicament: with so many new popular dating apps, how could we remind single people of our differentiators as a brand?

We partnered with Wieden+Kennedy to unveil "DTF," a true cross-platform ad campaign that ran on billboards in target cities, in the New York City subways, on social media and more. We also partnered with third party events as well as influencers to round out the campaign.

Results: between January 2018-May 2018, we experienced a 30%+ growth in awareness, and a double-digit increase in registrations, and a 50% growth in social mentions.

My role: Sr. copywriter (brand side), which included social creative lead (copy), third party partnership branding.